Good Enough Is Reorganizing

Hello reader, Matthew here. For those of you who’ve been on this journey with us since the early days, you might know the story of Good Enough’s inception. It was started by Shawn and Barry as a modest effort to realize some fun product ideas, with the lofty goal of seeing if we could make the web a little more interesting while making at least enough money to cover costs. They put together a small team (that’s when I joined), and we set out on a stormy year of prototyping and building and bad ideas.

Fast forward to today, and after much trial-and-error, a zine, a printer experiment, and many illustrations that became stickers, we’re thankful to have found some modest product successes in Jelly and Pika. What we’ve learned along the way is that, to properly care for all our products as they continue to grow, more individual focus is needed.

Internally, our team has been mostly split up for a while now, as different team members gravitated to different products. Starting next week, we’ll be making it more official and reorganizing Good Enough into separate entities:

  • James will continue operating Jelly outside of Good Enough.
  • Barry and I (Matthew) will continue operating Pika, along with Letterbird, Album Whale, and other Good Enough services not named Yay.Boo and Ponder.
  • Shawn and Patrick will be moving on from Good Enough and back into the real world with an exciting brick-and-mortar project in New Jersey (we wish them all the luck!).

If you use any of our products and have interacted with us via support, you probably notice that the names above are exactly who you thought of when you thought of the given product. Not much is changing in that sense, and we’re excited and motivated to continue working on them. This reorganization simply enables us to grow the products we love in a more sustainable way. (Case in point: I’ve recently been working on new features for Letterbird! Stay tuned.)

In fact, you probably wouldn’t even notice this reorganization if we didn’t say anything. The only customer-facing change here is that there’ll be a newly formed entity named on our invoices and receipts and throughout our policies: We Are Good Enough LLC.

To keep up with the latest news for Jelly, please be sure to follow the Jelly Changelog. All other Good Enough news will continue to flow through the places you’ve become accustomed to as a Good Enough follower (see the links at the bottom of this page). If you have questions, email us.

And from all of us, thank you for being on this journey with us as we enter the next chapter!